Our Picks for SBLI Commercials
Karen Hall • February 7, 2017
The roux croux has chosen our favorite and least favorite Super Bowl ads from SBLI. We’d love to get your feedback. What were your favorites – and which ones made you just shake your head?
Favorites:
- Our top pick must go to our wonderful client, Averitt. This ad only ran in the middle-TN area so if you like it please share it to help them get more reach: https://vimeo.com/202819746
- Turkish airlines – Morgan Freeman because it stars Morgan Freeman and makes us want to fly. https://www.youtube.com/watch?v=p_gv6fRejLM
- NFL – Inside these lines because it transcends football (and that is not easy) https://www.youtube.com/watch?v=pvKBdrx4quA
- Bai Commercial featuring Christopher Walkin and Justin Timberlake – we loved its simplicity and the fact that Walken was reciting old nsync lyrics. Priceless. https://www.youtube.com/watch?v=2Di1kqa6fiE
- Air BnB Commercial – we loved its message of inclusion, especially considering the current political climate – very tastefully done. https://www.youtube.com/watch?v=5qUTYHnLz2g
- Mercedes – Nostalgic and entertaining. Perfect fit for the audience. https://www.youtube.com/watch?v=eEM-9n9m310
- When Nothing Stops Your Dreams, Budweiser https://www.youtube.com/watch?v=IZaQQvfIfPQ
- It’s hard to be an eco warrior – Kia Niro https://www.youtube.com/watch?v=1dQ9a5EFZeI
Least favorites:
- Go Daddy – the internet wants you. Classic Go Daddy – tasteless, over the top (but we do like the cute animals). https://youtu.be/-YmnnwFQbpk
- Febreeze – halftime bathroom break. Some things are better left unexplored. https://youtu.be/7gLjYrEDoxw
- Pistachios – A little over the top from an imagery standpoint – why not focus on the healthy benefit and not the struggle https://www.youtube.com/watch?v=aoVSVESiUI0
- Frozen burger ad – Wendys https://www.youtube.com/watch?v=2scfjkK9O-Y
- No need for extreme measures – Sprint https://www.youtube.com/watch?v=3udHeeiRqGI
The roux croux had mixed ratings on:
- Square Space – John Malkovich https://youtu.be/OwbofxeW8TA
- You gotta love a man that cleans. -Mr.Clean https://www.youtube.com/watch?v=5-eBV6C2SH0
Every January we like to gather as a croux and plan for the year ahead. It serves as a holiday celebration and a strategy session. We look forward to it every year. Over the last few years, we’ve also begun incorporating a “word of the year” practice, where we each choose a word that we will focus on throughout the year.





