Living Up to the Name.

Steve Russell • December 7, 2015
Working as a freelancer can be a bit of a mixed bag. Yes, the freedom is wonderful. And all the clichés are indeed true. (Working a 10 hour day in pajamas and slippers is hard to do in most office settings.) But with freedom comes ambiguity; over when (or if) the phone will ring…over when a check will arrive…etc. With the exception of a very few lucky individuals, the real world of the freelancer exists somewhere between idealism (“I’ll only work with the kind of clients I want!”) and pragmatism (“What’s that? You say the internet costs money?”). Which creates a dangerous middle ground for any creative. Perhaps even more so for a writer. (No offense to my art director, designer, and illustrator friends!) Because while they can direct from afar, it’s harder for a client to make changes directly to a Photoshop or InDesign file than it is to a Word document. It’s just the nature of the beast. (Once you hear the phrase “I made a few changes and sent it along,” you know you’re in trouble.) The simple truth is, there are agencies that give lip service to the idea of respecting the work, and there are those that practice it on a daily basis. When dealing with the former, it’s easy to take on the attitude of “no attachment to outcome.” Of just doing the job. Billing the hours. Punching the clock.

And that’s the death knell of creativity.

The sweet spot for any creative is to find an opportunity that lets you work on interesting projects, with talented people, in an environment that nurtures both the people and the process.

And that’s precisely what make roux so wonderfully unique.

The team at roux (and that’s exactly what they are, a team) doesn’t just talk the talk of mutual respect and inclusiveness, they live it – as part of their very culture. It shows up in every interaction, in every exchange. Whether with clients or creatives, or in their endless (and inspiring) work in the community. At roux, the work is respected, and the people are appreciated. Which, in turn, helps make each of them stronger. In every role and at every level, there’s a shared sense of purpose. Of commitment. Of an almost familial community. And of fun. Which is far less common in our business than you might think. As someone with a deep appreciation for both the written word AND gastronomical delights, I find the name “roux” to be particularly fitting. Not only does it conjure images of a warm, rich foundation on which to build endless possibilities…it also speaks to a slightly “nutty” flavor. And both of those descriptions do a nice job of capturing the essence of an agency with which I’m quite proud – and happy – to work.
Hot Springs Food Pantry Volunteers Pose with Their New Refrigerator | Roux LLC Franklin, TN
By roux LLC April 30, 2024
Learn how Roux’s Food for Thought supports Hot Springs Food Pantry and local efforts to serve neighbors in need.
Say Hello to Annie | Roux LLC Franklin, TN
By roux LLC February 27, 2024
We’re back with another creative croux feature. Normally, these pieces are put together by one of our freelance writers, Annie Van Essen, but this time, we’re spotlighting her!
Mardi Gras 2024: Celebrating 10 Years of Good Times | Roux LLC Franklin, TN
By Lauren Weiss February 12, 2024
Roux celebrates Mardi Gras 2024 and 10 years of good times, Louisiana roots, food, creativity and community.
Lauren, Stefan, Lianna and Karen sit together on a couch | Roux LLC Franklin, TN
February 5, 2024
Every January we like to gather as a croux and plan for the year ahead. It serves as a holiday celebration and a strategy session. We look forward to it every year. Over the last few years, we’ve also begun incorporating a “word of the year” practice, where we each choose a word that we will focus on throughout the year.
A Little Bit of “lanyappy” | Roux LLC Franklin, TN
By roux LLC February 17, 2023
This year, we decided to take our merry-making to the streets of Nashville to see how well the average passerby could interpret some of our favorite Creole vocab. The results were… entertaining. See for yourself!
Favorite Super Bowl Commercials 2023
By roux LLC February 13, 2023
Every year, our croux puts together a roundup of our favorite Super Bowl commercials. This time around, we thought we’d switch it up and ask for submissions of our team’s favorite commercials EVER. Whether from 2023 or 2003, we want to celebrate the advertising magic of Super Bowl Sunday.
Say Hello to Kyle | Roux LLC Franklin, TN
By roux LLC February 2, 2023
Here at roux, we have a wonderful team of creatives supporting us, including photographers, videographers, writers, and designers. Today, we’re excited to introduce you to Kyle Sorvick, one of the talented graphic designers we work with as part of our extended croux.
Christmas Greetings from Partners and Friends | Roux LLC Franklin, TN
By roux LLC December 23, 2022
Roux shares Christmas greetings from partners and friends, celebrating creativity, connection and the holiday season.
Show More