Reflections on GLS: Stefan
Stefan Speligene • August 31, 2019
Thanks for visiting the blog! This week, we’re sharing snapshots from our team as they reflect on our time at the Global Leadership Summit earlier this month. Keep reading to hear from Stefan.
As always, it was a blessing to bring together our team and some of our clients to experience the amazing speakers at GLS.
Every year, the speakers seem to come from more diverse backgrounds, which is great for us. It keeps us sharp and continues to give us more perspective.
I’m a big Craig Groeschel fan, so it’s hard not to mention his session as a favorite. His talk really hit me hard. He has all these phrases, like “thinking inside the box,” and “bending the curve,” that work so well to cement important reminders in your brain.
He reminded us that sometimes the best thing you can do, especially if you don’t have a huge budget, is create structure and parameters. This allows you to create an impact while still remaining within the budget for a client. It’s all about what you’re trying to accomplish as a team. With thoughtful parameters, you can often do things creatively and still have the same, if not better, impact without spending a fortune or taking six months to accomplish it.
Another thing I love about GLS is how we’re exposed to new minds each year. For me this year, that was Todd Henry with Accidental Creative. Once we get exposed to these people and their thinking, then we go out and find them. Now I’ve listened to a few of Todd Henry’s podcasts, and he’s opened my mind up to some new thinking.
Finally, as a few others have mentioned, Jason Dorsey was a truly impactful speaker. He has a research company focused on generations, and his talk reminded us that you can’t communicate, market or advertise to people through your own lens. You have to understand your audience while respecting and appreciating how they’re different from you.
Overall, this is one of my favorite events with our team every year. It’s a fantastic opportunity to watch people take a break from the day-to-day, recharge, learn and grow.
What we want people to do is grow, but we also understand that we can’t try to implement every single new thing we’ve learned. If we can implement just one concept from that gathering, it could impact us for a year, and that’s what this is all about.
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