Professional Blogger
Karen Hall • December 9, 2016
roux recently attended a blogging and social media conference. We were there primarily to learn for our own blog and social media presences and also to gather information to share with our corporate clients. We were fascinated however by the tips and information shared by professional bloggers – that is – people who blog for a living – and how they monetize their sites. To do this, you must be really good. And not just good at writing. You have to either already have an engaged audience or know how to get and keep one.
One professional blogger, who among many other blogs has one on natural hair, said she does not make money on the natural hair blog. But she hasn’t purchased any hair care products in over 3 years because brands send her free products to try and then write about. Pretty sweet!
If getting paid in shampoo and straightener doesn’t do it for you don’t despair. Companies are happy to compensate you for likes and engagement with real money. According to the experts, as a professional blogger you can get paid to write about a brand. You can get paid a lot more if you can bring people to an event. roux is not in the business of professional blogging but we find it very interesting. How could we or our clients benefit from great bloggers? Look for a post soon on blogging and social media including the reason a $25 Amazon gift card will derail your strategy and fragment your audience.
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Every January we like to gather as a croux and plan for the year ahead. It serves as a holiday celebration and a strategy session. We look forward to it every year. Over the last few years, we’ve also begun incorporating a “word of the year” practice, where we each choose a word that we will focus on throughout the year.
This year, we decided to take our merry-making to the streets of Nashville to see how well the average passerby could interpret some of our favorite Creole vocab. The results were… entertaining. See for yourself!
Every year, our croux puts together a roundup of our favorite Super Bowl commercials.
This time around, we thought we’d switch it up and ask for submissions of our team’s favorite commercials EVER. Whether from 2023 or 2003, we want to celebrate the advertising magic of Super Bowl Sunday.
Here at roux, we have a wonderful team of creatives supporting us, including photographers, videographers, writers, and designers.
Today, we’re excited to introduce you to Kyle Sorvick, one of the talented graphic designers we work with as part of our extended croux.
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